When it comes to blogging, there is no right and wrong way of doing it. We are all individuals, and as such, our blogs should reflect that. However there are certain things that all bloggers should do. So today I thought I would share some things that everybody should try and do. Just remember to take this post as a guide: while I’m saying you should try and do it, that doesn’t mean your blog won’t succeed without it.
Create an ‘About Me’ page
When I find a new blog that I like, I always try and get to know the blogger better. So the first thing that I do is look at their ‘about me’ page. The page doesn’t have to be very long, just a few paragraphs about yourself, and who you are. Maybe a picture or two if you feel confident enough sharing your picture.
Create a ‘Disclaimer/Contact Me’ page
If you plan on working with brands and PR’s then you really should have a contact me/disclaimer page. Include your email address so that people can contact you. Then make sure to have a paragraph outlining how you plan on declaring sponsored/gifted content.
This is a follow on from the last point, but it is so important to declare any sponsored or gifted content. Some people like to do this is in different ways, but as a general guide: Put a ‘*’ after any gifted content in posts. Some people only declare in the very first post they feature the product in, but personally I like to declare it in every post I feature the item. Then, post an actual declaration either at the beginning, or the end of the post. Similarly with sponsored content: put a declaration at the end of the post. These declarations are so important- it is actually illegal not to declare, and not only that, but you are actually misleading your readers if you don’t.
Link to your social media accounts
Almost all bloggers have some form of social media accounts to go alongside their blogs. So make sure to link these accounts on your blog! I have all of mine linked at the top of my blog, and on the bottom of each post, so it shouldn’t be too difficult for anybody to find them.
Create a media kit
This is another important thing to have if you plan on working with PR’s or brands. It’s actually took me three years to make mine, and I really wish I had made it sooner. Basically, a media kit is like a CV for your blog. It tells prospective clients what your blog is about, its achievements, and how well it is doing! You can then send this off to brands if they approach you about collaborations. I’m planning on doing a post about how I made mine in the future, but for now I’ll link the three posts I used when making my own:
Make your blog easily searchable
It’s so important to make sure that your blog is easily searchable. There’s nothing I hate more than going onto a blog, and not being able to search through older posts with ease. There’s a few ways you can make sure your blog is easily searchable: include a search bar, have an archive, and have categories.
What other things do you thing bloggers should do?*POST MAY CONTAIN AFFILIATE LINKS