Why You Should Never Buy Social Media Followers

Why you should never buy social media followers

If you are pretty active on twitter, you probably will have noticed the amount of conversations recently concerning buying social media followers. Buying social media followers is one of those horrible things that some bloggers/youtubers/insert-relevant-platform-here do in order to try and boost their social media standing, and make themselves look more ‘successful’. However, in my opinion, it does the exact opposite: it makes you look like a fraud and instantly puts you in the ‘do not trust’ pile.

Listen, I get it. Building a social media following is hard, really hard. But that does not mean you should resort to cheating (which is what buying followers is). It’s took me over three years to get 1000 followers on twitter. Three years of hard work, and thinking I was never going to get there. I could have took the easy way out loads of times. It’s not like buying followers is difficult to do (quite the opposite actually, it’s far too easy). But I could never bring myself to do something like that, because I want to be blogger people can trust.

You might think that nobody will ever know. I mean, how could they right? How will people know you’re not just super successful? Wrong. You can spot somebody who has bought their followers a mile off. First, you just need to look through their follower list. Spam account after spam account. Normally with a random name and no profile picture. Next way to tell? Thousands of followers, yet almost no engagement. When somebody has 10000 followers yet rarely gets a like or reply, then you know something is up.

Anytime I’ve noticed somebody who has clearly bought their followers, I instantly unfollow or exit out of their account. I’m sorry, but I don’t care how lovely you are, and how great your content is. If you buy followers, I can’t trust you as a blogger, and for me, I only follow people I can trust.

One thing I don’t understand is how people can feel alright with themselves after buying followers? Do you not want the feeling of accomplishment you get from hitting a target? When I finally hit 1000 twitter followers just before Christmas, I was over the moon. I was at my boyfriends house when it happened and he was probably sick of hearing me go on about it. And when I achieved 100 instagram followers in only 17 days, I was beyond proud! Even my boyfriend was my impressed (and he is not impressed by social media). It’s these moments that keep me going as a blogger, not the free things I get, or the invites to events.

Unfortunately, I don’t think buying followers is going to stop anytime soon. There’s always going to be somebody who is more obsessed with getting the free things than with producing quality content. And unfortunately, PR’s and brands still seem to be more concerned with a bloggers social following, than with their engagement and quality of content. A few weeks ago somebody put up a tweet saying that they had polled PR’s over whether or not they are put off by somebody who buys followers. Quite dishearteningly, there was 20% who didn’t care. That’s a fifth of the PR’s who were polled.

I realise that this post is quite long, and to be honest, I could make it even longer because there’s is just so much I can say on this subject. So I’m going to end it with this: be honest. Don’t buy your followers. There’s so much more to blogging than the numbers and the freebies. Concentrate instead on making real friendships, and producing top quality content. Trust me, you’ll not regret it.

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  • ADoseOfChatter

    Love this post! People that buy followers OR pay bots to do the whole follow/unfollow make me want to pull my hair out!!! Like you said, how can they be proud of their ‘achievements’ when it’s based off a lie. Brands and PR companies will have a nasty shock when they get 0 engagement from that bloggers so called readers too..

    Rant over 😂 Lots of love Izzy
    | http://www.ADoseOfChatter.com

  • Kay

    Absolutely agree! I can’t understand why people do it. As a new blogger I want people to follow me because they enjoy my content or I’m nice (hopefully) to engage with. I just reached 100 followers on twittet and had my first blog comment from somone I haven’t previously engaged with and honestly that made my day.

    Kay x
    https://diaryofa30something.com

  • Couldn’t agree more with this, Lauren! People who just cheat and buy followers really put the hard work of others who don’t to shame! I’m also shocked about the results of the PR poll, I thought that would be something that brands would really care about! I don’t understand how those that have bought followers can be ok with charging brands for social media promotion etc. when they know full well that their followers are fake! 🙈 Thanks for sharing your views!

    Abbey 💓 http://www.abbeylouisarose.co.uk

  • Alys George

    I don’t think I will ever really understand the people that buy their follower. It is so obvious in so many ways and genuinely just makes me feel sorry for them. That is something I never want to have to say, because I would never want someone to feel that way towards me.
    I hope on day these people will be named and shamed and put to a stop, because for those of us who work hard for the followers we receive. We should be recognised for that, not these people who spend there money to buy people.

    Alys
    http://www.alysgeorge.co.uk

  • Sian…

    I will never understand why people buy followers. It makes you seem disingenuous and fake in all honesty! I’ve had Twitter for many years and only have less than 3,000 followers but I’ve always worked hard to improve it. At the end of the day, social media is not everything and I feel sorry for those who feel the need to buy followers.

    Sian x
    http://theenglisheverygirl.blogspot.co.uk/

  • Thanks for sharing your thoughts. I’m curious to see what these bloggers think – I’m sure they see all the talk about buying followers and the follow to unfollow tactics. I wonder if they feel any sort of shame, even just a little bit. I don’t understand what the purpose is, because it’s the internet. People will find out everything.
    The Crimson Cardigan | http://thecrimsoncardigan.com

  • Lucy

    I really don’t understand what the point of buying followers is. I would rather have 10 followers and engage with them!! xxxxxxxx

    lucylovesbeautyxo.com

  • I completely agree, if you have no engagement then what is the point! Plus like you said it is so exciting to hit each milestone so laughs on them!!! Great post lovely xox

  • I feel exactly the same, I always unfollow anyone who buys followers x

    http://www.ofbeautyandnothingness.co.uk

  • Yeah you wouldn’t get the same sense of achievement buying followers , I don’t see the point in it… Why buy fake ones, when you can get real ones for free haha

  • Rianne Mitchell

    Couldn’t agree with you more Lauren, and it gives genuine bloggers no hope if evern PRs dont give a 💩

  • Rebecca Ellis

    I didn’t know you could even buy followers until recently, but I’ve noticed on my own Instagram that i’ll get followed by spam accounts and then a day later they disappear? I hope Instagram recognizes it as spam and is just getting rid of them for me haha! It’s taken me a month to get 96 followers alone on Twitter, it’s damn hard work! x

    http://www.sheintheknow.co.uk

  • I hate those accounts that offer to buy you followers, especially when you’re trying to grow organically and connect with your audience. I get that some people will buy followers for the ease of it, or to look like they have the numbers, but I’d rather have people connected to my account because they actually enjoy my content. Great post!

  • Eleanor Hughes

    I totally agree about getting excited when I reach my next milestone for followers, it’s silly but to me its a huge achievement, how can you be proud of what you’ve built when you cheated your way there? Also you are so right about the trust thing, I immediately think if they’re deceiving me here what else are they lying about

    http://www.thelipstickthegirlandherwardrobe.co.uk